Final Design Portfolio Page

Designing

From my research, I liked the idea of people being distorted, or hiding parts of themselves, and having to fill in what was missing. Through design development this has led me to the idea of having extra panels or peplums which are where the imagined seams would be. This could mean lowered shoulder panels, or double layered hems. I also want to look at asymmetric hems, wraps not quite meeting correctly. 

Design Development Portfolio Pages

Research Portfolio Pages

Incognito

i

n·cog·ni·to

 [in-kog-nee-toh, in-kog-ni-toh]adjective, adverb, noun, plural -tos for 3, 5.

–adjective

1.

having one's identity concealed, as under an assumed name,especially to avoid notice or formal attentions.

–adverb

2.

with the real identity concealed: to travel incognito.

–noun

3.

a person who is incognito.

4.

the state of being incognito.

5.

the disguise or character assumed by an incognito.

Origin: 

1630–40;  < Italian  < Latin incognitus  unknown, equivalent to in-in-³  + cognitus,  past participle of cognōscere  to get to know;see cognition, know¹

—Synonyms 

1.  disguised, undisclosed, unidentified. 

Aquascutum

Aquascutum draws on its heritage combining quality and fine craftsmanship with innovation and exquisite design to create its own quintessentially British style that offers luxury, attention to detail and authenticity.

www.aquascutum.co.uk

As I will be designing for Aquascutum, a brand based on heritage and craftsmanship, I feel it is important I approach the design process in a subtle way. Keeping the classic features of a soft tailored jacket that the Aquascutum customer would be looking for, I should be considering slight twists to give a contemporary edge.

Project Brief

Tailoring is a classic craft, applied to garment construction & made to measure garments. The pattern is drafted from the body to fit perfectly and comfortable, suitably for specific occasions, a kind of uniform based on fit, practicality, status and using quality fabric.

Soft tailoring is the contemporary version of that craft; more emphasis on the ideal body form, shape, proportion and detail of modern fashionable clothes. Designers can develop their own philosophy using new techniques in construction and fabric development.

You will be working for Aquascutum, a company with a long and established English heritage. You will be producing a soft tailored designed outfit ready for Spring/Summer 2012. You should consider the companies’ historical and current signature, and also their clientele. The start of your research must come from one or multiple titles listed below. The titles should allow you to look specifically at minimal yet directional design process, which will not overwhelm a soft tailored look.

Amish

Missing

Incognito

Hero

Bewitched

As you are designing within a formal tailored company, your designs must adhere to classic tailored outfit, such as two piece sleeve, collar, lapel, pocket detailing, jets, welts, consider also cuffs and hem vents. Trousers should be a classic cut, but should seek to include, structured pockets, fly front and waistband, as the brief is for SS12 you should look into short and cropped leg. You must stay within the chosen colour pallet for this project, which are Navy, Black and Grey. Finally all design work should be presented within an A4 portfolio.