Aquascutum

Aquascutum draws on its heritage combining quality and fine craftsmanship with innovation and exquisite design to create its own quintessentially British style that offers luxury, attention to detail and authenticity.

www.aquascutum.co.uk

As I will be designing for Aquascutum, a brand based on heritage and craftsmanship, I feel it is important I approach the design process in a subtle way. Keeping the classic features of a soft tailored jacket that the Aquascutum customer would be looking for, I should be considering slight twists to give a contemporary edge.